Product Strategy & Feasibility
Understand the opportunity, user need, development risks and the assumptions worth testing before major investment.
Product Development · Venture BuildingFrom Idea to
From Idea to
Product.
From Product to Business.
We turn ambitious physical product ideas into tangible products with commercial potential. From early feasibility through development, manufacturing and market strategy.
01 / THE IDEA
Q
WHAT WE DOA complete path
A complete path
from vision to reality.
Developing a physical product means making hundreds of connected decisions. We bring together product strategy, practical development management, specialist partners and commercial planning, so every stage moves the idea toward a viable business opportunity.
Product Definition & Development
Create structured requirements and coordinate the design, engineering and prototyping process.
Supplier & Manufacturer Management
Identify partners, compare proposals and coordinate communication, samples and production planning.
Commercialization Strategy
Connect product costs, pricing, positioning and distribution assumptions to a viable commercial direction.
Branding & Go-to-Market
Define the value proposition, messaging and foundations for introducing the product to the market.
Flexible Venture Support
Get focused support for a specific challenge or broader coordination of the product journey.
THE QUEEN GROUP APPROACHMore than product development.
More than product development.
A business-minded partner.
A promising idea needs more than a drawing or a prototype. It needs clear priorities, the right expertise and decisions that make sense commercially.
01
One connected perspective
We connect product requirements, development resources, suppliers, costs and the intended market, rather than treating each as a separate task.
02
Flexible by design
Every entrepreneur starts from a different point. Support can focus on a single decision or cover a broader development and commercialization journey.
03
Practical decisions, visible progress
Our role is to turn ambiguity into a workable plan, coordinate the right people and keep attention on the product's real-world purpose.
SELECTED WORKIdeas made tangible.
Ideas made tangible.
Across industries.
Our work spans consumer products, beauty, home, engineering and technology. Each project begins with a different need, but all require the same discipline: understand the problem, define the product and connect development choices to the user and the market.
Advanced Engineering Solutions
Functional engineering innovation and purposeful product development.
AMPM Smart Dispensing Bottle
A personal-care packaging concept with integrated dispensing.
Modular Development Play Mat
A flexible tactile play surface.
Integrated Mattress Lifting System
A mechanism designed to raise the mattress for improved access.
Water-Activated Cosmetic Capsules
A single-dose cosmetic concept.
OUR METHODFrom possibility
From possibility
to progress.
There is no one-size-fits-all route from an idea to a product. Our five stages connect market research, commercial, technical and patentability feasibility, product development, manufacturing and go-to-market strategy. Each engagement is tailored to the product and the entrepreneur.
Market Research
Understand demand, audiences, competitors and positioning.
Feasibility Assessment
Assess commercial, technical and patentability feasibility.
Product Development
Design, engineering, prototypes and testing.
Manufacturing
Suppliers, samples, quality and production planning.
Go to Market
Branding, pricing, distribution and launch strategy.
MEET THE FOUNDERExperience, vision
Experience, vision
and a hands-on approach.
Queen Group was founded by Liat Malka, an entrepreneur and product development manager with more than 25 years of personal professional experience. Her approach combines hands-on execution, attention to detail and an understanding that a successful product must work for both its user and its business.
Rather than treating design, engineering, sourcing and marketing as isolated activities, Liat coordinates the people and decisions that connect them. Entrepreneurs can receive focused support for a defined challenge or comprehensive management of a broader development journey.
25+
YEARS OF PROFESSIONAL EXPERIENCEOUR ECOSYSTEMBeyond development.
Beyond development.
Businesses we build.
Our entrepreneurial experience is not limited to managing product development for others. Queen Group also brings together independent brand activities, reflecting an ongoing commitment to building products, customer experiences and commercial value.
LET'S STARTYour next idea
Your next idea
starts here.
Whether you are exploring a new concept, navigating an existing development process or preparing a product for market, tell us where you stand. We can discuss the challenge, the support you need and the most practical next step.
info@queengrp.com ↗